News & Juice

We have visited one of our fruit growers and the BayWa organic fruit market in Ravensburg, from which we get our organic apples for our juices. So we can show you more precisely how the organic apple gets into our juice. After harvesting, sorting and storage, all organic apples are delivered with small flaws, but otherwise perfect quality, i.e. all apples that can no longer be sold as a table fruit, for further processing to our juice manufacturer. The quality and regionality of our products are very important values ​​for us and therefore we are happy to get great apples from our region. We talked to the head of the BayWa organic fruit market and he gives us insights where the organic apples are delivered from, which processes are in the organic fruit sized market, i.e. which way the organic apple goes from the plantation to the customer and how the Storage and sorting the organic apples runs. He also reveals how you can do it at your location climate -neutral. In our video below in the blog post you will also get more information from one of our fruit growers in the BayWa, which we also interviewed. The video shows you the complete path of organic apples including interviews-from the plantation to our juice and in the package you get from us.

Where do you get your apples from?

The apples marketed by the BayWa come from agricultural family businesses from Baden-Württemberg and southwestern Germany, mainly from the Lake Constance region. The fruit growing families are members of the Württemberg fruit cooperative (web) and mainly build core fruit (apples and pears) but also berries and stone fruit. Our appearances have a lot of know-how and build the fruits with great sense of responsibility for people and the environment. Here you will be looked after and advised by the web. The BayWa provides all the services that are necessary after harvesting to bring the fruits to the shelves of trade. Around 25% of the fruits that the BayWa captures are produced by the members according to the guidelines of ecological farming. With the apples, this is every 4th apple. The organic buildings of the web members are mainly around Ravensburg. Bio-cultivation on Lake Constance has developed very successfully since it was started at the end of the 1990s, which is why the Ravensburg fruit gross market has been prepared exclusively for organic goods since 2005.

What are the processes in the organic fruit wholesale market? How is the way of apple from the plantation to the customer?

If the fruit farmers have harvested their fruits, bring them to the fruit gross market. Here we get a first impression of the quality of the fruits as part of the goods receipt control and then decide which way you take - whether you can be sold as table goods or go to the processing, i.e. become apple sauce or juice, for example. The nice thing about the apple is that there is a sales channel for every quality without food losses. Until the goods can be delivered, various steps are necessary to meet the requirements of the customers. We sort the apples according to different criteria, e.g. how big, how red and how heavy they are. We can also determine if you have damage to the shell. Then we pack them into a variety of different packaging from small boxes to 4 packs or nets. So that we can sell the apples to customers almost all year round, we store them in large cooling chambers, so that they remain crisp and juicy for as long as possible.

How does the sorting of the apples work? What does the water basin have a special function in sorting? 

When sorting, we take a close look at every apple or rather that takes care of our fully automatic sorting system for us. It controls every apple from all sides via different cameras, determines how big and red the fruits are, what weight you have and whether the shell is flawless. With infrared cameras, we will also be able to control the internal quality, i.e. whether the apple is through and through well. When sorting, we make use of a physical property of the apple. Since it is lighter than water, it floats and so we can easily transport it with water through our process without getting pressure. After the cameras have checked each apple, the computer or the sorting program in which the 30 channels of the water basin can be stored from the machine. Another combination of sorting criteria is assigned to each channel, so that we can determine the size and quality they want for every customer from the boxes delivered.

How and how long are the apples stored? With what means do you always manage to deliver fresh apples as a company?

There are a variety of apple varieties-from classic varieties such as gala and jonagold to special organic varieties, we Topaz and Santana. Each variety has a certain biological lifespan, i.e. every variety can be stored. Some varieties are only cooled and sold in autumn. Others, which we still want to sell in spring or summer of the following year, we can put them into a kind of hibernation by changing the air composition in the warehouse so that they do not continue. So it is possible for us to store apples for up to 10 months so that our organic fruit from Lake Constance can be enjoyed over large parts of the yearn.

How do you manage to operate climate -neutral at your location?

Responsible handling of natural resources and the reduction of CO₂ emissions to protect the climate are important to us. That is why we are actively involved in climate protection and also work on a comprehensive sustainability concept. Part of this was the successive climate neutral position of the BayWa fruit locations, which have all been working climate-neutral since 2018-including the organic fruit market in Ravensburg. For this we work according to the common principle:

(1) Avoid - e.g. switch to green electricity

(2) reduce - e.g. conversion of the lighting to LED

(3) compensate - that always only comes to the last one

In addition, we have been producing our own electricity on the roof of the fruit large market since 2020, which we use for our own processes. In the next step, together with our producer cooperative, we now weighed the cultivation area with the aim of being able to offer climate -neutral apples soon.

Video - How the organic apple gets into our juice

Watch our video for the complete path of organic apples in the juice including interviews with the head of the Baywa fruit large market in Ravensburg and one of our fruit growers and get exciting and interesting insights.

After the exciting information about our organic apple supplier, do you feel like a few cold-pressed juices & shots? Then have a look in our selection!

Click here for our juices & shots

We are very often asked whether our juices & shots can still be enjoyed after the minimum preservation date (MHD) or whether you can still drink our juices if they were not cooled for 2-3 days because they are given to the neighbor or the post office, for example became. In both cases you can usually drink our juices & shots. With the helpful tests of our nutritionist Dr. You can play Ulrike Fischer safely. She tells you some tests that show whether your juices & shots can still be edible or drinkable. Have fun reading and/or explanatory video!

A brief explanation of the best -before date itself: The minimum preservation date is the time to which we, as a manufacturer, guarantee that our juices & shots retain their specific properties, such as smell, taste and nutritional values. In very frequent cases, foods can still be edited beyond their best before date. We therefore advise you - use your senses well and trust them. In this way you can prevent food waste and save a lot of money.

If the best before date has been exceeded, each food should be checked in detail. We will explain to you using our pomegranate juice how this works exactly how this works and how you can find out whether your juice is still drinkable:

TIP:

The color is no Indication of whether a food is still edible or not. For example, pomegranate juice tends to get a slight brown stitch during the warehouse. The reason for this lies in the very valuable polyphenols that are included. In addition, the color can sometimes vary due to the raw goods. So don't be fooled by the color. she is no Criterion for whether you can still drink a juice or not.

Test 1:

Check whether the ring on the top of the bottle is still intact, i.e. whether the packaging was actually closed all the time. The durability can only be guaranteed if the bottle was tightly closed.

Test 2:

Check whether the packaging or the bottle is bloated or whether it is still nice and slim. Floating indicates a fermentation in the bottle. If your juice is still nicely slim and not bloated, this is a good sign.

Test 3:

If the juice looks okay from the outside, you can continue with the next tests. Shake the juice, hold the bottle on your ear and slowly open it. This allows you to test whether “hissing” is perceptible when opening. This would also indicate fermentation.

Test 4:

After opening slowly, keep the juice or bottle directly on your nose and smell whether you can perceive anything fermented or lively. If, as in our example, the pomegranate juice only smells fruity, sweet, it is typical and normal for this juice - everything is fine!

Test 5:

Only when the smell is okay do you take a very small sip of the juice. If a product had been spoiled, it would taste lively or musty or would be sparkling on the tongue. If a fruity fresh taste is noticeable in pomegranate juice, everything is fine. In this case, the juice can still be drunk very well and does not have to be thrown away - cheers!

Explanation:

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Start a more conscious way of life with our classic juice cure and feel better in the long term➤ 3.5 or 7 days of juice cure

On the occasion of the World Health Day on April 7, 2019, we asked: How healthy does the LiveFresh community live? And what are the biggest challenges to hold out healthy habits?

Since we have founded LiveFresh with the mission to carry a healthy lifestyle out into the world with our natural juices, we now want to support our customers specifically with helpful tips and tricks. On in a healthy life with pleasure! Every day.

How healthy does the LiveFresh community live?

Survey in March 2019  100% natural juices without additives 

This quiz also shows that our customers either already live a healthy lifestyle with conscious diet or are full of motivation to become healthier. Together, we will do it! With our 100% natural Juice Revolution for natural energy.

How does the LiveFresh Community keep itself healthy?

Our customers currently indicate 46% to keep themselves healthy with both healthy nutrition and movement (multiple reputation possible):

Another 28% stated to keep fit with healthy diet, while a similarly large percentage (30%) admitted not to be as healthy as they would like to be. This is also not a problem - together we now start the challenge of healthy lifestyle and take the step into a healthier life together! That is why LiveFresh was finally founded.

Only 1% stated not to be interested in a healthy life.

What are the biggest challenges for a healthy lifestyle?

Stress as a challenge number 1

Who would have thought? As the biggest challenge for a healthier lifestyle, most participants stated "stress or other reasons" - an alarm bell for all of us to look at health holistically.

Sports and nutrition simply cannot be enforced in isolation and are difficult to persevere without the right support. As many other studies prove, health must be tackled holistically: living conditions, stress and lack of regeneration, motivation and wellness often make it difficult to put a healthy life into practice.

After stress as the greatest obstacle, unhealthy nutrition followed, 3. Too little motivation for sport and 4. Sport and nutrition as a common challenge.

That is why we will now tackle these topics holistically: with tips and tricks for healthier habits for a healthy lifestyle with pleasure and without waiver. Healthy is the new sexy :)

On the Juice Revolution

No fear - even if it is difficult: From now on we will help live with live juices and tips to manage the challenges of a healthy lifestyle. So that you can integrate a moving, healthy lifestyle and conscious nutrition into your life in the long term!

Be there: Become part of the Juice Revolution! Because a healthy life and enjoyment with good nutrition no longer have to be a compromise.

Live healthy. With pleasure. Every day.

Live.

We asked at the beginning of March 2019*: Almost 300 LiveFresh-customers rated our quality anonymously** and help and support us in our Juice Revolution: Healthy juices for every day. 

Our claim is bearing fruit: not only do our customers like the taste of our juices, many of them consciously drink them in order to live a healthy lifestyle with pleasure. And we take all critical feedback transparently as an incentive to improve - and show our solutions here.

But read for yourself and don't forget our LiveFresh stories at the bottom!

The taste test - What do we do well?

It's always exciting to hand over your own project and have it evaluated by strangers. Do we live up to our own standards?

How good do LiveFresh juices taste?

Our cold-pressed juices made from 100% fruit taste good - 79.8% of our customers give us 5 out of 5 stars, closely followed by 4 stars. In our survey, we did not rate individual juices, but the LiveFresh overall quality.

Would you buy our juices again?

The majority of our customers would LiveFresh again or are considering doing so: 69.3% said they would be very likely to buy again (5 out of 5 stars), followed by 19.1% who would be very likely (4 out of 5 stars).

We are delighted with the positive feedback - please recommend us to others!

Where we are now and where we want to be LiveFresh where do we want to go?

How are we perceived? Almost more exciting than looking at your own product is the way others look at you: What do others actually think about us?

What do LiveFresh stands for?

Thank you for your appreciation: 100% natural juices without additives and our special HPP production process are the most important reason for the majority of our customers to buy our juices.

Almost 90% of our customers associate us with natural ingredients without any additives or added sugar (88.7%), followed by the gentle HPP pressing process (67.2%), our own production and personality (42.6%) and superfoods and innovation (23.8%).

In fact, in LiveFresh products really only contain what it says on the label: 100% fruit or vegetables. Nothing else. From cold pressing instead of pasteurization. And it will always stay that way.

Why are you on LiveFresh come to your attention?

What motivates our customers to come to us? What is important to our customers? Two things in particular unite our customers: health awareness combined with the natural LiveFresh taste.

A healthy lifestyle and outstanding freshness are therefore at the top of the list of reasons why our customers come to us. These are topics that we want to continue to drive forward with high-quality products and helpful content in order to spread a sustainable, healthy and enjoyable lifestyle around the world. 

Feedback and criticism: what can we do better?

All that glitters is not gold - of course we were also shown potential for improvement. We have asked and show solutions here, some of which have already been implemented or are in development.

Feedback 1: Why are there no green juices at LiveFresh?

Some customers asked whether we had any green juices or - with a twinkle in our eye - whether we had any low-carb juices. Don't panic, we are quick and find a solution for both immediately.

Our new LiveFresh wellness juices

Currently our new wellness juices are currently going on sale, including green juices with fewer carbohydrates than pure fruit juices.

We recommend Green love based on kale with ginger, apple and lime or Green feelinge with a spinach base and apple and moringa. Just try it!

Our other fruit-based wellness juices with special micronutrients thanks to superfoods also offer numerous health benefits with the usual natural taste and no additives. 

Feedback 2: Service and delivery

Whether dropped off at the neighbor's or other service problems: To prevent delivery and service problems, we are expanding our service and logistics team and have also hired DHL in addition to DPD. Arom April, every customer can now choose which delivery service they want our LiveFresh deliver our juices. We apologize for any inconvenience this may cause and will endeavor to respond to individual feedback personally during the course of this week**.

Unfortunately, we cannot deliver to the whole of Germany personally - but we hope that with the new selection you will get the best service and the best messenger exactly in your region!

The plastic question: Why don't you use glass bottles?

Some customers are bothered by our plastic bottles and suggest glass bottles for environmental protection. Unfortunately, however, we cannot use glass bottles. Due to the high pressure that HPP process the glass would be shattered.

Our solution: We are already working on a solution in our development department, because for us too, a healthy lifestyle and sustainability go hand in hand. This year, we are working flat out to develop more environmentally friendly packaging. We look forward to any relevant tips and experiences!

We have already improved the juice boxes: they are now more stable and more environmentally friendly.

What stories bring our customers to us?

We already knew in advance that some of our customers have very special stories that lead them to us, so we asked them.

Because behind LiveFresh the health benefits of cold-pressed juices, particularly those made from pomegranate juicenumerous stories of recovery. But also the company history itself or the personal backgrounds of some of the investors - behind LiveFresh there is much more lifeblood, destinies and dreams behind juices than you might think...

We will soon be sharing our company history in color and sound - we are already letting our customers have their say*** and will soon follow with more detailed stories:

Axel about his change of diet with LiveFresh:

"I'm a fan of Asia and ginger. At the beginning of 2018, I changed my diet, worked on the quality of my sleep, started exercising again and lost 18 kg. In my search for great food, fresh and with lots of power, I ended up with you and now have a Shot subscription."

Anja about her daily struggle for LiveFresh juices & shots ;)

"I have fromLiveFresh through my neighbor, who gave me a few shots and a juice when I had a terrible cold, and what can I say, I felt so much better after drinking 2-3 shots in one day! As a result, I've ordered two shots and the delicious orange juice from you myself and it's really done me good! I love the shots and the orange juice! I would like to order more often, unfortunately my boyfriend drinks half of it and that's a bit expensive;)"

Stephanie about her LiveFresh-discovery:

„I was shocked when I realized that pretty much no "juice" on the supermarket shelves is actually juice, so I went on a search and did some research on the internet. That's how I came to you. 😀“

Do you have a LiveFresh-story?

What do you think LiveFresh? What story led you to us? Tell us more and write to us. We look forward to your feedback!

* This survey is expressly neither a scientific study nor a product evaluation, but a survey for internal purposes. We are disclosing it transparently because we want to develop together with our customers.

** The survey was anonymous. Only participants who expressly agreed to be contacted and left their e-mail address could and can be contacted.

*** It goes without saying that we obtain express written consent for the publication of quotations.