Data protection

Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.

1. Access data and hosting

You can visit our website without providing any personal information. Each time a website is accessed, the web server merely automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access.

This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. In accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, this serves to safeguard our legitimate interests in the correct presentation of our offer, which predominate in the context of a balancing of interests. All access data will be deleted no later than seven days after the end of your visit to our website.

Hosting services provided by a third-party provider
As part of processing on our behalf, a third-party provider provides us with hosting and website display services. This serves to safeguard our legitimate interests in the correct presentation of our website, which are overriding in the context of a balancing of interests. All data collected as part of the use of this website or in the forms provided for this purpose in the online store as described below are processed on its servers. Processing on other servers only takes place within the framework explained here.

This service provider is located within a country of the European Union or the European Economic Area.

2. Data collection and use for contract processing and when opening a customer account

We collect personal data if you voluntarily provide it to us as part of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Mandatory fields are marked as such, as in these cases we need the data to process the contract or to process your contact or open the customer account and you cannot complete the order and/or open the account or send the contact without providing it. Which data is collected can be seen from the respective input forms. We use the data provided by you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR for contract processing and processing your inquiries. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or via a function provided for this purpose in the customer account.

3. Data transfer

In order to fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we will pass on the payment data collected for the processing of payments to the credit institution commissioned with the payment and, if applicable, to the payment service provider commissioned by us or to the selected payment service provider. payment service. In some cases, the selected payment service providers also collect this data themselves if you create an account with them. In this case, you must log in to the payment service provider with your access data during the ordering process. The privacy policy of the respective payment service provider applies in this respect.

4. Cookies and web analysis

We use so-called cookies on various pages to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in an optimized presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies). The duration of storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:
Internet Explorer™: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Safari™: https://support.apple.com/kb/ph21411?locale=de_DE
Chrome™: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Opera™ : http://help.opera.com/Windows/10.20/de/cookies.html

If cookies are not accepted, the functionality of our website may be limited.

Use of Google Analytics 4 for web analysis

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, this website uses Google Analytics 4, a web analysis service of Google LLC (www.google.de), for the purpose of website analysis. Google Analytics 4 uses methods that enable your use of the website to be analyzed, including the use of cookies and/or similar technologies. The information collected by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

Google Analytics 4 offers IP anonymization as a standard function, in which the IP address of users within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened before it is transmitted to Google. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and only shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Google LLC is obliged to comply with data protection standards in accordance with European data protection directives. As the EU-US Privacy Shield has been lifted, data transfer to the USA is carried out in compliance with the data protection regulations issued by the European Commission approved standard contractual clauses, which are intended to ensure an adequate level of data protection. Google undertakes to take appropriate technical and organizational measures to ensure the security of your data and to guarantee compliance with data protection laws.

You can withdraw your consent at any time with effect for the future. To prevent data collection by Google Analytics, you can download and install the browser add-on available at the following link: Browser add-on to deactivate Google Analytics. This will place an opt-out cookie on your end device. If you delete your cookies, you will be asked to give your consent again.

Additional cookies and services

Apple Pay: If you use Apple Pay to make payments on our website, certain personal data, such as your payment details and device information, may be processed by Apple to enable the payment transaction. For more information, please see Apple's privacy policy: Apple Privacy Policy.

Cloudflare: Our website uses services provided by Cloudflare, Inc. Cloudflare uses cookies to improve secure access to our website and to detect malicious visits. The use of Cloudflare is for our and your security when visiting our website. For more information, please see Cloudflare's Privacy Policy: Cloudflare Privacy Policy.

Facebook Custom Audiences: We use the remarketing function "Custom Audiences" from Facebook Inc. on our website. This function enables us to send target group-specific advertising to visitors to the website who have already shown an interest in our store and our products. Cookies may be used for these purposes. Further information can be found in Facebook's privacy policy: Facebook Privacy Policy.

Font Awesome: This website uses so-called web fonts provided by Fonticons, Inc. for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. Further information can be found in Font Awesome's privacy policy: Font Awesome Privacy Policy.

Google services (Google Ads Remarketing, Google Conversion Tracking, Google Fonts, Google Pay): Our website uses various services from Google LLC. These services use cookies to enable personalized advertising, measure the effectiveness of advertising campaigns, display the fonts on our website and facilitate payment services. The information collected by Google may be transferred to a Google server in the USA and stored there. Further information and data protection provisions can be found in Google's privacy policy: GooglePrivacy Policy.

Hotjar: We use Hotjar to understand the behavior of our users on our website and make improvements based on this information. Hotjar uses cookies and other technologies to collect data about the behavior of our users and their devices. For more information, please see Hotjar's privacy policy: Hotjar Privacy Policy.

Klaviyo: We use Klaviyo for email marketing and analytics. Klaviyo uses cookies to collect information about your user behavior and preferences to enable targeted email campaigns. For more information, please see Klaviyo's privacy policy: Klaviyo Privacy Policy.

Mastercard, Visa, PayPal: If you use services such as Mastercard, Visa or PayPal for payments on our website, certain personal data will be processed to process the payment transactions. Further information can be found in the privacy policies of the respective payment service providers.

Meta Pixel (formerly Facebook Pixel): Our website uses the Meta Pixel from Meta Platforms, Inc. to track the behavior of users after they have been redirected to the provider's website by clicking on a Facebook ad. This makes it possible to measure the effectiveness of Facebook ads for statistical and market research purposes. Further information can be found in Meta's privacy policy: Meta Privacy Policy.

5. Sending evaluation reminders by e-mail

If you have given us your express consent to do so during or after your order in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we will use your e-mail address as a reminder to submit an evaluation of your order via the evaluation system we use.
This consent can be revoked at any time by sending a message to the contact option described below.

Evaluation reminder by Trusted Shops
If you have given us your express consent to this during or after your order in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR, we will send your email address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de) so that they can send you a review reminder by email.

This consent can be revoked at any time by sending a message to the contact option described below or directly to Trusted Shops.



6Contact options and your rights

As a data subject, you have the following rights:

in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
in accordance with Art. 16 GDPR, the right to request the immediate correction of incorrect or incomplete personal data stored by us;
in accordance with Art. 17 GDPR, the right to request the erasure of your personal data stored by us, unless further processing is necessary
- for exercising the right of freedom of expression and information;
- for compliance with a legal obligation to which the controller is subject obligation;
- for reasons of public interest or
- for the establishment, exercise or defense of legal claims
is required;
in accordance with Art. 18 GDPR the right to request the restriction of the processing of your personal data if
- the accuracy of the data is contested by you;
- the processing is unlawful, but you oppose its erasure;
- we no longer need the data, but you require it for the establishment, exercise or defense of legal claims or
- you have objected to processing pursuant to Art. 21 GDPR;
- in accordance with Art. 20 GDPR, you have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller;
- in accordance with Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.
7. E-mail advertising with registration for the newsletter

If you register for our newsletter, we will use the data required for this or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

If you have any questions regarding the collection, processing or use of your personal data, information, correction, blocking or deletion of data as well as revocation of consents granted or objection to a specific use of data, please contact us directly via the contact details in our imprint.

8Data protection Klarna
https://www.klarna.com/international/privacy-policy/

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Right to object
If we process personal data as explained above in order to safeguard our legitimate interests, which predominate in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object if there are grounds relating to your particular situation.

After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

This does not apply if the processing is carried out for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.

9. data protection Karla

We use the services of Klar Insights GmbH, Marktstr. 18, 80802 Munich, Germany, a SaaS provider of business intelligence solutions for eCommerce companies. Klar Insights GmbH collects, processes and stores data on this website and its subpages (user and session IDs, e-mail address, online identifiers (cookie ID, device ID) for reach measurement and statistical analysis on our behalf. We have concluded an order processing contract with Klar Insights GmbH for this purpose. The collection of personal data takes place on the legal basis of consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR. If consent is given by the user, the data to be processed will be collected on a user-related basis, taking into account Section 25 (1) sentence 1 TDDDG. The following cookies are used for the aforementioned different types of collection in order to guarantee the respective type of collection. september_id september_has_consent september_do_not_track (in case of objection) **Cookie - Objection** In order to object to the use of Klar! Insights, please use this [link](https://950200677.livefresh.de/donottrack/me). This sets a cookie with the name "september_do_not_track" from the domain "livefresh.de". Please do not delete this, as otherwise it cannot be guaranteed that you will not be tracked by Klar. Information on data protection and data use by Klar can be found on the following website: [https://app.getklar.com/legal/data-protection](https://app.getklar.com/legal/data-protection)