CRM Manager (m/f/d)

Job description: CRM Manager (m/f/d)

About us

Do you want to help shape a startup brand? Then we have a challenge for you. To strengthen our team, we are looking for a smart, motivated person who is keen to take on technical and strategic challenges as soon as possible.

Your tasks

Retention marketing campaigns:
  • Planning and implementation of creative, cross-channel campaigns (e-mail, WhatsApp, postcards, push notifications, flyers, postings, give-aways, etc.)
  • Development and implementation of flows with Klaviyo and Charles
Customer surveys:
    • Conducting surveys to measure customer satisfaction (NPS)
    • Obtaining feedback on campaigns, products, customer experiences, needs and trends
    KPI evaluations:
      • Analysis and optimization of retention KPIs
      • Identification of optimization potential
      Customer journey:
        • Identification of new retention touchpoints
        • Development of new customer journeys with a focus on increasing customer lifetime value (CLV) 
        Objectives:
          • Increasing the Net Promoter Score (NPS) and sales through effective CRM
          • Increase in CLV
          • Improvement of defined KPIs (open rates, CVR, sign-ups, engagement, etc.)
          Email marketing (Klaviyo):
            • Monitoring, optimization and further development of the e-mail channel
            • Content planning and implementation
            • Consultation and coordination with the agency
            WhatsApp marketing (Charles):
              • Monitoring, optimization and further development of the WhatsApp channel
              • Content planning and implementation
              App development:
                • Assistance in setting up and developing the newly planned app
                 Loyalty programs:
                  • Optimization and further development of our loyalty program (Loyalty Lion)
                  • Optimization and further development of our subscription offer
                  • Optimization and further development of our referral programs (Referral Candy & ReviewsIO)
                   Print mailing campaigns:
                    • Planning and coordination of print mailing campaigns
                     Mailing materials:
                      • Optimization and further development of our parcel inserts and mailing materials
                       Analysis & reporting:
                        • Analysis and reporting of all CRM channels
                         Strategic development:
                          • Overview and further development of the entire CRM area and strategy
                          • Recognition and optimization of customer behavior, touchpoints and optimization potentials
                          • Promotion of customer loyalty

                           Your requirements

                          • Completed studies in marketing, economics or a comparable qualification
                          • Several years of experience in CRM, ideally in an e-commerce environment
                          • Sound knowledge in the use of CRM tools (Klaviyo, Charles, Loyalty Lion, Referral Candy, ReviewsIO)
                          • Analytical skills and experience in dealing with KPI analyses and optimizations
                          • Creativity and strategic thinking
                          • Strong communication skills and ability to work in a team
                          • Independent, proactive way of working and high self-motivation

                          What we offer

                          • A challenging and varied job in a dynamic environment
                          • The opportunity to implement your own ideas and projects
                          • Flat hierarchies and short decision-making processes
                          • A motivated and committed team
                          • Attractive remuneration and further training opportunities
                          • Home office option
                          • Corporate benefits
                          • Company pension scheme

                          Are you interested? Then get in touch with us, we look forward to hearing from you! Be creative and let us know why you are the right person for our team! You can send your application to karriere@livefresh.de send it to