rPET - 100% recycled bottles

How we recycle our packaging

You don't just want to enjoy cold-pressed juices, but also do something to protect the earth? At LiveFresh, we are constantly developing to make our products as environmentally friendly as possible. LiveFresh recycling and the use of rPET bottles are an important step for our start-up to contribute to a cleaner earth. Find out how this works and how you can help us here!

NEW: Bottles made from 100% recycled PET bottles

So far we have used normal PET bottles. These were recyclable, but we were not yet satisfied. Why can't PET bottles simply be reused? Like some kind of cycle? Our new rPET bottles make exactly that possible! They are made from 100% recycled PET and come to us as new bottles through the recycling process. rPET is central to our sustainability aspirations and enables us to use natural resources sparingly.

What is rPET?

You are probably familiar with the term PET. This is polyethylene terephthalate – a plastic of the polyester family. rPET, on the other hand, is an abbreviation for recycled PET, which has already been used for packaging. The recycled bottles are cleaned, crushed, melted and made into a new bottle. In this way, resources can be conserved. In the production of rPET, it is possible to skip several energy-intensive processing steps, which can reduce CO2 emissions.

All you have to do is put the bottles in the proper recycling bin.

Difference between a normal PET bottle and a recycled rPET bottle. The PET bottle is significantly lighter than the rPET bottle
Representation of both PET bottles, highlighting the darker colour of the PET bottle.

What does rPET have to do with the colour of the bottles?

You can imagine the production of rPET as a cycle. Old bottles are processed into new ones, which in turn are processed into new bottles. The more often a bottle finds its way into this cycle, the darker the colour of the bottle.

If you have known our products for a while, you may have wondered about the colour of the juices. But don't worry, it's only because of the colour of the new rPET bottle. Nothing has changed in terms of quality and taste.

Why don't we use glass?

To ensure that our juices and shots are preserved and that the nutrients and flavour can be retained, we preserve them using our special HPP high-pressure process. Compared to pasteurisation (heating) of juices, no valuable nutrients are killed in the process. At HPP, the bottles are subjected to a pressure of up to 6000 bar. Glass bottles would simply shatter. For comparison: The water pressure at the deepest point of the ocean is about 1000 bar.

Cycle symbol, which is intended to represent the recycling cycle.

By the way, you can also recycle your packaging!

To bring our juices and shots home to you with the best possible quality, we use insulated packaging and, in summer, cooling pads.

You can either dispose of the packaging yourself or simply send it back to us. This way we can reuse them and contribute to the protection of the environment.

The bottles:

1. Dispose of the rPET bottles in the plastics recycling. In this way, they are fed into the recycling loop.

2. The bottles are processed into granulate, which is then used to make new rPET bottles.


1. For a sustainable return: Collect the cooling foil and the cooling packs.

2. As soon as you have several cooling foils together, go to the returns portal. You will find the link in your shipping confirmation.

3. Create your return label here and send us back the packaging.

4. We can reuse the cooling foil and cooling packs and thus protect the environment.

Packaging box from LiveFresh, where two different paths lead away. On the left, the path of the juice bottles via plastics recycling into the new rPET bottle. On the right, the route of the cold packs and insulating material in the delivery box back to LiveFresh via the returns portal